With home ownership being a basic goal of life in modern society, it’s surprising how complicated and confusing the home purchasing and sales process can actually be. This is especially true if you’re not a real estate professional, if you’re selling a home for the first time, or if you’re in an unfortunate situation after one of life’s “curveballs”.

To complicate the matter, you may have many people – in your personal life or business professionals – trying to persuade you to make a choice to either sell or list your home. Before you can make a decision on listing or selling your home, there are a couple things you should consider.

How nice is the property?

This is the hard part – being honest with ourselves. What may have been a great family home for generations now more than likely looks dated to a new home buyer.

Today’s traditional buyers who are paying top dollar for homes expect green energy features, optimized outdoor living spaces, open living concept floor plans, and master bathroom suites. These retail buyers work with Real Estate Agents and look at all the competing options available in their price range. Unless you have recently renovated or upgraded, with new build construction on the rise in many communities, it can simply be hard to compete.

However, even if your property isn’t newly updated – don’t fret! The outlook is not dim! In today’s market, many buyers are actually looking for properties that need work. These buyers are investors, and range from a couple looking to purchase and live in the home themselves while they fix it up, to companies who professionally purchase these types of homes and redevelop them to their maximum potential.

This kitchen was "live-able", but not up to modern day buyer standards.

This kitchen was “live-able”, but not up to modern day buyer standards.

This kitchen, from a recent Simplified Properties rehab, is an example of what today's modern buyer is looking for in order to spend top dollar.

This kitchen, from a recent Simplified Properties rehab, is an example of what today’s modern buyer is looking for in order to spend top dollar.

How much more do you want to spend on the home?

Even if you don’t update the property at all, in order to get a quick sale, you may be surprised at the amount of money you’ll still need to spend in order to sell it traditionally to a retail buyer.

First, you’ll want to make sure to clean up the landscaping – curb appeal can be the difference between waiting endlessly on the market and getting multiple offers. Next, you’ll need to get the house ready to show, and be available to accommodate any walkthroughs. There are also costs associated with each of the real estate professionals who help you along the way – attorneys, escrow agents, and more. For example, did you know that as the seller, you can pay up to 6% in commissions to Real Estate Agents?

When you sell to a buyer directly, especially a professional real estate investment company like ours at Simplified Properties, there is absolutely zero fees or costs (except for any taxes associated with the sale owed to the government). Many buyers who are looking to purchase properties to fix up and resell are happy to purchase the property as-is, which means you don’t need to fix it, clean it, or even get rid of any clutter or furniture. This is one advantage of selling to an investor – less work for the seller.

When you sell to a professional company like Simplified Properties, we can take on any cleaning or repair costs, so you don't need to fix or clean your property if you don't want to.

When you sell to a professional company like Simplified Properties, we can take on any cleaning or repair costs, so you don’t need to fix or clean your property if you don’t want to.

How quickly do you want to sell the home?

Sometimes, the decision between listing your home with an agent or selling it to an investor can come down to how quickly you need the money and how quickly you want to sell. If you are looking to sell quickly, sometimes a traditional sale with an agent isn’t the best option because of the time required to get a buyer and close escrow.

For a traditional sale, the Real Estate Agent markets the property and conducts as many open houses or walk-throughs as it takes to secure offers for the property. Then, once you get an offer you like and accept it, it will need to be inspected before it can close escrow.

How long does escrow typically take? According to Zillow, conventional financing can typically take between 20-30 days. If you accept an offer from a first time homebuyer, financing can take up to 45 days. If the buyers are in the military, it can take even longer. This process can take longer depending on the condition of the property, market conditions change, or based on the credit situations of the buyers.

When you sell your home to an investor or purchaser directly, there is no open houses or showings and you are able to close on your timeline. The transaction is usually conducted all cash (unless you’re leveraging equity to make more money on the sale), so you don’t need to wait for escrow.

When you sell your property to a professional company like Simplified, you can choose the timeline you'd like to close in - so you can get the money you need when you need it.

When you sell your property to a professional company like Simplified, you can choose the timeline you’d like to close in – so you can get the money you need when you need it.

So, what should you do?


It depends on YOUR situation – so do what’s right for you and your property! Is your house “retail ready”? If so, selling with an Agent may be your best option. However, if your property needs updating, repair, a cash close, or a quick sale – a traditional transaction with an Agent will almost always take longer, and can cost more in the long run than a lower cash offer from an investor.

Do your research on your specific property and situation to find out what makes most sense for your needs, and don’t hesitate to let us know if there is any other way we can help you in your home selling process!